Articles

The backstory behind Elder.js and the thinking behind the 5 biggest design decisions.

Whether you're just starting out or you've been in business for years, referrals are one of the easiest ways to grow your business.

A confrontation free way to 'ask for the sale.'

Hitting the reset button to follow your passion is a bad idea. Here is an alternative.

Follow this proven plan if you're looking to make a leap into freelancing or consulting.

Luck has a huge role in your business success. Here we talk about how to become more lucky.

Problem clients can ruin your business and life. Here is how to let them go.

How to use the "AIR" framework to amplify your word-of-mouth marketing.

Many of the most talented people are the worst at communicating their expertise. Here is a tool to make it easier.

Most contact pages suck, lessons from evaluating 1,866 website's contact forms.

Asking for advice isn't easy. Here is how to effectively ask for advice and mentorship.

Learn how to position your products and services to support higher prices.

Two personality traits that underpin business success.

Your relationship with discomfort determines how much comfort you have in your life.

If you feel overwhelmed chases are you're confusing what is important with what is urgent.

Understanding the curse of knowledge is key to effective communication.

Thoughts on escaping the expectations of others to live a happier life.

Facing objections is part of selling anything. Here we talk about how to overcome the 4 key types of objections you will encounter.

A simple three step sales formula you can use in your business.

How to avoid problem clients and attract more great customers.

Raising your prices can be scary. Here is how you negotiate with a new client.

Implement a 'double opt-in' to reduce requests for your time.

Your best customer is probably someone you haven't met yet.

Use these 4 client archetypes to identify problem clients before you work with them.

If you don't toot your own horn AT LEAST sometimes when you're starting out there won't be any music.

The difference between Maximizers vs Satisficers and how to make happier decisions.

Tips for tailoring your consulting or freelancing website to be more credible.

A 7 step marketing system that can be used to grow any business.

"What do you do?" is a common question here is a script you can use to effectively answer it.

How to use persuasive storytelling to amplify your business's marketing.

A framework for understanding which customers you should be targeting and their awareness of the problem you solve.